The dream is to own and run your own business. You want to get away from a traditional 9-5, be your own boss, and reap the rewards as an owner. You know that it’s going to take an enormous amount of work and it’s going to be a risk but you don’t mind because finally, you know it will be worth it.
If this is your mindset, it’s a good start but now it’s time to get things going. When you’re at the beginning of your venture, you’ll want to get things right and be frugal doing so. You don’t want to spend unnecessarily, especially since you may not be seeing profit until your business is stable and proven.
Can you save on marketing? You can, but that doesn’t mean getting a friend with some basic knowledge of website design to build your site. That’s just too risky and might come back to haunt you. In this world where services can be had online, it’s easy to get affordable, professional outsourced web design.
Experienced web designers know what to do with your website. They’ve earned their credentials and know what it takes to give you a website that not only attracts visitors, but keeps them on your site and makes it easier for you to convert leads.
Best Practices as Standard
Professionals know how to build websites that enhance the user experience on any device. Mobile devices are now more often used for searches than laptops or desktops, a trend that will only increase. Businesses are now making sure that their websites are mobile-friendly. This means it will be readable and navigable on a smaller screen. Websites that are not optimized for mobile devices run the risk of putting off visitors to businesses that cater to the new search behaviors of their customers.
There’re many levels of writing good content for your website. At the very top end of copywriting for your website is high-quality SEO writing. This content fulfills the need to get your brand out there, explain and promote your products and services, and get your pages ranking high on search engines like Google. A good web design company will often also have the expertise to provide quality content that can make you an authority in your field; this will help you stand out from the rest of the competition.
When you work with professionals as opposed to getting a friend to build your site, the parameters and expectations are clear. There may be a temptation or inclination not to expect so much from a friend if they’re helping you out, the working relationship can become more casual as friendship. This can make it hard to push for excellence, and when you start your business, you need the best ROI you can get.
When starting your business, you need a strong start. By all means, negotiate for the best deals from suppliers and service providers but don’t skimp on marketing. That’s one area where you can’t afford to take short cuts and with outsourcing making these services affordable, there’s never been a better time to take advantage.
A graduate of one of the most prestigious business schools in the east coast, Eliza spent 8 years distinguishing herself in various PR firms in NYC, LA, and London as a trusted consultant, strategist, and business developer. She speaks 4 languages and runs a number of small, but successful, retail and buy-and-sell businesses around the country.