It’s not enough for a business owner to market their products online if they want their company to succeed. Any business owner should make it their agenda to also build their brand and make it stand out in a sea of products.
So how does one build a brand? How do you go from coming up with a small product to sell to a few customers to having a brand that is as recognizable as Nike? Well, you can start with content marketing. If you’re talking to a digital marketing services agency right now, they might offer these:
Assessing your brand
You can’t fix a situation when you don’t know what the problem is. Before you begin building your brand, you should first know what your current brand is already telling other people.
Ask your current customers or even your friends what they think of your brand. Ask them what the first thing that comes to their minds when they see your brand logo or the first page of your website. If it aligns perfectly with what you think your business is all about, then well and good, you can work on that to solidify the image of your brand. But if it doesn’t, then you need to start building the image of your brand.
When you’re working on your content to build your brand, make sure that most of the things that you will write about will either be relevant to your brand image or support it. Don’t post content on your website that’s contrary to the image of your brand. For example, if you are building the image of your brand as a hypoallergenic set of clothes, then it wouldn’t make sense to write about food allergies since they have nothing to do with skin allergies.
Finding your niche
When you’re trying to sell your products, it’s tempting to think that you should sell them to everyone. Unfortunately, you’re aiming to fail if you try to sell your products to everyone. You won’t be able to build a unique brand by trying to cater to every person. Think hard about your product and the kind of person who would benefit from it the most. Try to produce content that would be relevant to those people.
Finding your voice
In writing, any author has their own voice that their readers can easily identify. You might not be a novelist, but it doesn’t mean that you should not have your own voice when it comes to producing content for your business.
What you can do is to think about your brand and what emotions it coaxes out of you. Do you feel giddy when you think of your brand? If yes, then write in a way that’s preppy and full of glee so that your customers who will read your content will associate your brand with joy. Find your voice and stick with it so that in time, when people see your brand or read your content on another website, they can immediately recognize it, which means that you’ve successfully built your brand.
As a professional marketer with over 25 years of experience in the industry, Brian Townsend has all the knowledge necessary to become Storm Hosts’ editor-in-chief. Aside from his editorial duties, he also sits on the board of multiple technology startups. He is a proud early adopter of social media and other tech solutions for marketing