You’ve heard of companies selling themselves and their products and services in a way that they’re known for a particular trait. That is what is called branding, and it can apply to you as an individual, too, especially if you’re a freelancer or an influencer. If you want to market yourself and your work online, then you might want to do the following.
Maximize Your Social Media
Many people are on social media nowadays, and if you’re marketing yourself, there’s no other place like it. Create accounts that are relevant to your kind of work, and personalize them to fit the type of branding that you want for yourself. Post regularly with news, updates, and promotions. For some of them, you may want to put in a few personal posts, too, so that followers can relate to you better. But this activity alone can take up a lot of your time, so if you need to, you can ask professionals to handle your social media marketing.
Focus on Your Thing
Every one of us has our strengths and weaknesses. And what you do when you market yourself is that you focus on the former. That’s what you turn into your business. For example, if your main strength is, say, writing compelling blog posts, then it’s best to stick mostly to that. Revolve around the topics that you’re interested and knowledgeable in. You may think that some other subject will be received better, but part of your “job” is to make your topic more attractive to a broader audience.
Collaborate with Others
What’s great about having a personal brand is that you can work with others and not have to treat them as competition. As mentioned earlier, we all have our specialties. Even in the same line of work, it’s likely that we’ll focus on different aspects. With this, it’s perfectly okay and beneficial for you to collaborate with someone who’s building their brand. For example, both of you are into creating food videos, so you can, say, record a tour of a particular area and bring your own opinions into the mix. You can also choose to show two different sides of the same activity and promote the other person as well.
Spread a Good Message
People like to stand with others who represent something that they believe in. In this case, it’s an inspirational message that you tell others every time you produce content or do your other work. It doesn’t have to be stated every time, but people should be able to see it in your output. For example, you may be an artist who does small pieces of art every day. You might not know it, but you’re showing your audience the value of a good work ethic, or at least what working on something every day can lead to. You may also be brightening up their days and giving them something to look forward to.
The internet is a public platform, even when we consider privacy settings. Because of this, it’s possible to be seen by everyone, especially when you bring work of value to the table. It’s best to make every move you have count towards your good reputation and a personal brand.
As a professional marketer with over 25 years of experience in the industry, Brian Townsend has all the knowledge necessary to become Storm Hosts’ editor-in-chief. Aside from his editorial duties, he also sits on the board of multiple technology startups. He is a proud early adopter of social media and other tech solutions for marketing