The Internet is the world’s biggest platform for advertising, and even small businesses can benefit from it — no need to spend millions to reach millions nowadays. For less than a thousand dollars, you can start a local advertising campaign that will catch the attention of your potential customers.
Optimize Your Website
Your website is your online home, and having it properly optimized can go a long way in ensuring that your website gets the visitors that you want. There are several ways that your website can be optimized. For one, with the rise of smartphones, you will want a website that is accessible via mobile. Though many people browse via desktop, people are used to mobile browsing in their spare time.
Additionally, you will want to optimize your website for search engines so that it shows up in local searches. This ensures that anyone searching near your location will be able to see your business as one of the top choices available to them.
Get Fancy with the GPS
Concerning smartphones, the fact that they all have GPS to indicate their location is going to be a big help. For example, implementing geofencing advertising can make your ads have priority in a local area. This is a big help because when people browse on their smartphones, they will be able to see your ads. There are other things you can do with GPS, like targeted ads and localized apps. Talk with advertising experts to understand what your options are.
Start a Social Media Account
The best way to draw in customers is by creating a connection with them. This is where your social media account comes in. Having a Facebook page already puts you ahead of several of your competition. You don’t even have to be the one managing it; you can leave it to professional social media managers. With a social media account, you can ensure that you are available to your customers. It also gives your business a personality. Properly done, locals will be sure to recognize your brand quickly.
Create Focused Content
One of the critical things to remember about online marketing is that you need content. Whether it is articles, videos, or just graphics, you need to relate it to the local context. Is there a particular event happening soon like a local festival? It’s a good idea to talk about. Adding the touch of the local makes it easier for your local customers to relate to you. Whether it is a local event or information about a local landmark, then that is an excellent way to ensure that your content gets linked to the local area.
Don’t settle on your laurels. Check on your visits every month and your campaign data. This will allow you to tweak your campaign to fit the local environment better. Additionally, you need something fresh to stay at the top of local searches.
By following the tips above, you can raise your local profile. Sales should soon go up as more locals become aware of you. You’ll be surprised by how a small investment in an online campaign can have a substantial return.
As a professional marketer with over 25 years of experience in the industry, Brian Townsend has all the knowledge necessary to become Storm Hosts’ editor-in-chief. Aside from his editorial duties, he also sits on the board of multiple technology startups. He is a proud early adopter of social media and other tech solutions for marketing