The internet has made it easier for entrepreneurs to start and run successful online businesses. You can reach millions of potential customers worldwide with a computer and an internet connection. But even with this great advantage, it’s still important to take certain steps to ensure the success of your business.
If you’re looking for ways to increase your customer base for your online crafts business, here are five tips that will help you do just that:
Tip #1 Make a good first impression with your website.
When it comes to marketing in the digital age, it’s essential to have a robust online presence. Your website is often the first interaction potential customers will have with your business, so you want to make sure that it makes a good impression.
This means having a well-designed website that is easy to navigate and provides all the potential information customers might want. If you’re unsure where to start, design and development resources like Wix, Squarespace, and WordPress are available online.
You could also link your business’ social media accounts to your website so potential customers can learn more about you and what you offer. You can continue interacting and engaging with them after they leave your website.
Tip #2 Offer free shipping on orders over a certain amount.
The appeal of online shopping is that customers no longer have to leave their homes to find what they’re looking for. However, one of the downsides is that customers have to pay shipping fees, which can sometimes be expensive because of the weight or size of the item.
But an easy solution can sweeten the deal for your potential customers: you could offer free shipping on orders over a certain amount. For instance, if someone spends $50 or more on your website, they would be eligible for free shipping. This will encourage people to buy more items from your shop, which means more sales!
Tip #3 Create a solid social media presence.
A solid social media presence is critical for any business nowadays, so be sure to engage with your followers actively and post interesting content regularly. This will help you attract new customers and keep existing ones engaged with your brand without spending any money on advertising.
You can use social media platforms like Facebook, Twitter, and Instagram to share photos and information about your products. You could also run promotions and giveaways or give your customers a behind-the-scenes look at your business through these platforms.
Make sure you’re consistent with your posting, so people don’t forget about you! And keep in mind that simply posting random pieces of content won’t do much to grow your customer base — you need to be strategic about your social media marketing if you want to see results.
This means creating content targeted at a specific audience and sharing it at the right time. For example, if you’re trying to reach working mothers, you might want to post during lunchtime or in the evening when they’re more likely to be on social media. Doing so will make you more likely to reach your target market and grow your customer base.
Tip #4 Offer discounts on your products.
Everybody loves a good deal, so offering discounts will entice people to buy from you, especially if they’re on the fence about it. Of course, you don’t want to devalue your products by offering too many discounts, but you could provide a certain percentage off for first-time buyers or during special promotions.
You could also offer discounts for people who sign up for your newsletter or give loyalty points to customers that they can redeem for discounts on future purchases. Suppose you send out a monthly newsletter to all your customers about new offers and crafting tips. And it just so happens that you’re offering the latest applique die patterns to hit the market this time!
You can give discounts to the first 50 people to place an order through your newsletter. You could even include a call-to-action button that will encourage people to buy the product from your website. By doing so, you’ll increase sales and grow your customer base by getting new people interested in your products.
Tip #5 Provide excellent customer service.
Finally, you must always provide excellent customer service. This means being responsive to your customers’ needs, addressing their concerns, or going above and beyond to solve their problems.
For instance, if you run an online store that sells crafting supplies, you might want to offer a help desk where customers can ask questions about the products or get advice on which ones to buy. You could also provide free shipping for returns or give a discount on future purchases if someone wasn’t satisfied with their order.
You’ll encourage people to buy from you again and recommend your business to others by providing excellent customer service. And that’s how you can grow your customer base — by giving your customers a positive experience they’ll want to repeat!
Competing with other crafts businesses online can be challenging. But if you follow these five tips, you’ll be well on your way to increasing your customer base and growing your business. So what are you waiting for? Start implementing these tips today!