A powerful message crafted for your ideal customer is the key to success in any marketing endeavour. Do you really need a chatbot to facilitate the delivery of that message? A fast-moving and progressive business keen on winning over customers and amassing profits would say yes.
And the best SEO services provider in Denver will waste no time in maximizing the opportunities chatbots offer businesses today.
Chatbots in the spotlight
Integrating chatbots into marketing platform is easy to do. Chatbots are popular for both personal and business use. If you give one the spotlight, would it boost your convention rates? Surveys say the answer is yes! They have been in use for a while now, but businesses have yet to make the most of their features and capabilities.
Engaging in a conversation does not come easy to everyone. Rather than speaking with a total stranger – another human being with innate biases and conversation perks, customers are preferring to “talk” with digital receptionists.
Artificial intelligence (AI) is sophisticated enough to facilitate the flow of human conversation. Providing your customers with the option to interact with an automated conversation system, you are offering an alternative.
Instead of losing a customer who feels discomfort when ending in personal-social interaction, you are gaining a potential conversion with the help of AI. Website visitors would feel more welcome when you extend them a hand and express your willingness to talk to them.
What can chatbots do?
Today, chatbots present themselves the moment you click on a website. Aside from the customary greetings and courtesies, chatbots can be programmed to provide satisfactory and comprehensive answers to basic questions. The solutions they provide are accurate and immediate.
A typical conversational chatbot in use these days can still be improved, and some conversations may be truncated or have to start over due to the limitations of current models. AI is an exciting are that sees continues development.
Just imagine how future advances can improve the conversations you make with chatbots. In a decade, or perhaps less the sky’s the limit!
Positive user experience
Chatbots facilitate choices that could prove to be more tedious if the conversation is between two living and breathing human beings. Consequently, chatbots drive conversions. As reported by satisfied customers themselves, the positive user experience they enjoy when interacting with chatbots means these tools are here to stay.
If something is working very well, people would talk about it, and spread the word to the members of their network. Chatbots do more than attract customers. They have the potential to transform a new customer to a loyal patron – and better yet, someone who becomes an advocate for the company.
Your marketing team should make intelligent decisions so that the campaigns you deliver are personalized and relevant. Otherwise, your target audience will pass you by: Website chatbots are becoming a standard feature in 2019.
Have you checked on your competitor yet? Do they already have a chatbot that you can talk to? If yes, why are you not making the most of trending AI technology yet?
As a professional marketer with over 25 years of experience in the industry, Brian Townsend has all the knowledge necessary to become Storm Hosts’ editor-in-chief. Aside from his editorial duties, he also sits on the board of multiple technology startups. He is a proud early adopter of social media and other tech solutions for marketing