marketing plan drawing on a desk with different employees working on their devices

Marketing in the Modern Landscape

Marketing is defined as the method of identifying profitable avenues to communicate your product or service’s unique selling point or value proposition to your target audience. Identifying your target market influences how you should go about presenting your brand. Numerous factors such as age, location, and other demographics come into play when discussing which consumers …

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Work from home

When Your Employees Aren’t Ready to Go Back to the Office Yet

COVID-19 has shaped work from all types of industries. The pandemic has brought a big shift to office workers and made them bring their work to their homes. But since the world is slowly opening, some offices are already welcoming their employees back.   Working from home has many advantages. However, some things we see aren’t entirely workable. A Forbes article tackles the spike …

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man using the laptop

Troubleshooting 3 Common Issues Faced by IT Administrators

The world of IT is extremely complex. That’s why some administrators and specialists are called upon whenever there’s a problem involving IT because not everyone understands how to fix them. These IT specialists can troubleshoot just about anything tech-related, although it may take some time. This is because finding the source of the IT problem …

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meeting with business partners

Should You Go Digital Completely? Here’s What You Must Know

Transitioning from analog to digital business management can be challenging and expensive. Among the challenges of transitioning to the digital age, the team will have to be rearranged and trained with the required skills to approach the newly acquired technology. On the other hand, if a company does not make the switch, it will be …

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digital marketing

Crafting a Digital Marketing Strategy: 5 Tips for Your Small Business

There is a huge misconception that only big companies and well-established enterprises are successful with digital marketing. In this technologically advanced era, every business needs to engage in digital marketing regardless of its size or sector. If you own a small business, then this is the time you start thinking about expanding your company with …

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destressing

Taking Back Control: Managing Your Anxieties by Gathering Useful Data

Taking care of your physical and mental health is crucial, especially now that the world is suffering the negative impacts of the coronavirus pandemic. If you aren’t paying attention to your health and well-being, it’s time that you start doing it now. With this, you will be able to come up with effective tactics to …

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online marketing

Business Marketing: Uplifting Your Business with Technology

Technology’s growth is tremendous. It allows us to change the usual way of handling our entire lives. Moreover, technology has made life a lot easier than before. Even though technology has been opening opportunities, it still has a long way to go. Business entities are going through challenging situations due to the COVID-19 pandemic. Unfortunately, …

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