car salesman

Selling In A Crisis: What Not To Do

At this point, with the pandemic going on, folks are looking for anything to do to bring food to their tables — as long as it’s legal. Even in a global health crisis, sales are still a huge factor that keeps businesses afloat, whether they offer goods or services. Almost every industry, if not all …

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cybersecurity

Cybersecurity: Why You Need It

Data is one of the most crucial assets of a company. These days, organizations rely on data to make informed decisions in any aspect of the business, whether for investments, marketing campaigns, customer support, or product development. For companies across various industries to operate, collecting, storing, analyzing, and applying data are indispensable. Since data collected …

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lego toys

Building Blocks for Success: How Lego Optimized its Digital Marketing Strategy

Lego is a brand you can’t miss when you’re out shopping. No matter where you go, the bright red logo is everywhere, even in places where it’s not supposed to be. You’re going to see them in department stores, billboards, and even food shops. This iconic toy company has made its mission to market itself …

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