employees discussing together

Three Ways to Empower, Support, and Manage Chronically Ill Employees

In 2019, the National Health Council said that about 133 million Americans have an incurable and chronic disease. It was a big number, and it represented more than 40 percent of our nation’s total population at the time. The report didn’t stop there, however. They also said that by 2020, it would have grown the number …

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How Technology Benefits Agribusinesses

Technology has grown and expanded to help make agriculture a booming industry. There are many ways in which the use of technology benefits agribusinesses, from better quality produce to advanced irrigation systems that conserve water. All of this is done to help make the work of farmers easier and to make food distribution a more …

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4 Marketing Branches You Might Have to Outsource

Marketing plays a vital role for companies. All the efforts directed towards internal operations will not matter if the marketing team cannot attract enough customers or clients for profit. They will need to perform multiple strategies to ensure that prospects are always coming, creating a revenue stream for the company. Unfortunately, their results might be …

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The Attention Economy: Why It’s So Important to Your Business

In the Attention Economy, businesses get ahead by gaining their customer’s attention. It is a market where you have to be creative to succeed, or else, your competitors will take your customers and you will be left behind. Here’s why it matters. What is the Attention Economy? The Attention Economy, coined by Herbert Simon and …

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Why TikTok is the Best Platform for Marketing to Gen Z Consumers

TikTok is everywhere. The app seemingly came out of nowhere but, suddenly, everyone has it and browsing it regularly. TikTok is a smartphone app that allows users to create and share short videos (15 seconds max) with music or their voice. The app also has social networking features that allow its 1 billion monthly active …

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Digital Security: Where You Should Focus Efforts First

In today’s world, all businesses must pursue digitalization. Besides the obvious restrictions enforced by social distancing protocols because of Covid-19, the benefits and advantages of digital transformation are not something you can look over. Nearly every aspect of life moves to digital spaces, from cryptocurrency to remote work setups. However, those advantages do not come …

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How to Use Digital Marketing for Your Food Business

The food and beverage industry in the US is worth $30 billion and is expected to continue growing. With people becoming more interested in online shopping, social media consumption, and online reviews, digital marketing for this industry has never been more essential. Digital marketing for the food and beverage industry involves using various channels of advertising that …

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