Digital & Tech

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Effective Marketing Ideas to Promote Your Business

Marketing and advertising strategies are crucial for businesses because they will promote a business’s products and services. In addition to this, it also allows entrepreneurs to reach more clients and customers in the market. As an entrepreneur, one of your goals should be to raise the exposure for your business and make sure that you

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Finding Marketing Inspiration in Cannes Lions Winners

With the countless businesses today and forms of marketing, it’s getting harder and harder to craft ways to advertise our companies. The battlefield in pursuit of people’s attention is and has always been a cutthroat affair. But, sometimes, the best way to win and stand out is to look for inspiration in our predecessors—by looking

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For More Businesses To Adopt AI, Human Employees Must Adapt First

Their feelings on the issue are opposed, but doomsayers and tech fanatics alike have been predicting the imminent dawn of the AI revolution for years. Ironically, their forecasts have come to pass with very little fanfare. Without realizing it, we’ve allowed algorithms to subtly influence many aspects of living. As our dependence on devices and

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Illegal Things That Can Get Your Business In Trouble

Running businesses can be challenging as you’re in the constant state of trying to satisfy customers and meet their demands, leading to different ways for you to get in legal trouble. These legal issues are more common than you think, making it even more crucial to keep them in mind to avoid paying for costly

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Highly Profitable Business You Can Start from Home

Since the spike of the COVID-19, many got worried about losing their jobs. But if you had started a side hustle, income generation shouldn’t be a big problem. Fortunately, it is not too late to start a business today. In fact, starting a business today is just as good as any other day. It’s just

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Why Rural Entrepreneurs Often Find It Hard to Grow Their Business

We often think that with the kind of technology we have these days, starting and growing a business is easier. Even those with zero experience can build a thriving brand with the right business idea, customer service, and marketing strategies. But if this is the case, why are there so many local businesses in rural

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Trends that Will Push Small Business Enterprises This Year

It is an understatement that COVID-19 has been a game-changer for small businesses across the country. Supply chain disruption, financial constraints, and other limitations of the pandemic forced many small businesses to develop innovative solutions to keep afloat. Though vaccines are already available, the supply is still limited, and COVID-19 will continue to influence small

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Technology and the Optimization of Business

When it comes to company management, all organizations have a core set of business processes. These are present regardless of the size of the enterprise or the industry in which it is in. Examples include customer retention and acquisition strategies, employee recruitment and development, financial management, and product innovation. In layman’s terms, they are known

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How Technology Worked in the Business Side of Art

We all have an idea of how technology has been changing art. Today, art comes in so many ways apart from painting, sculpture, photography, etc. Digital printing is one of the more popular media. With software such as those part of the Adobe Creative Cloud and hardware such as the iPad Pro, people are more

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Reinventing Retail for the Digital Age: 4 Things You Need to Know

Online shops will never completely replace physical stores, but digital marketplaces will dominate the retail industry for the foreseeable future. People today want speed and convenience, and transactions used to take hours can now be accomplished in minutes. You can book a taxicab, buy medicine, and even pay your bills through your smartphone. With all

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