TikTok is everywhere. The app seemingly came out of nowhere but, suddenly, everyone has it and browsing it regularly. TikTok is a smartphone app that allows users to create and share short videos (15 seconds max) with music or their voice. The app also has social networking features that allow its 1 billion monthly active …
Why TikTok is the Best Platform for Marketing to Gen Z Consumers Read More »
In today’s world, all businesses must pursue digitalization. Besides the obvious restrictions enforced by social distancing protocols because of Covid-19, the benefits and advantages of digital transformation are not something you can look over. Nearly every aspect of life moves to digital spaces, from cryptocurrency to remote work setups. However, those advantages do not come …
Digital Security: Where You Should Focus Efforts First Read More »
The food and beverage industry in the US is worth $30 billion and is expected to continue growing. With people becoming more interested in online shopping, social media consumption, and online reviews, digital marketing for this industry has never been more essential. Digital marketing for the food and beverage industry involves using various channels of advertising that …
How to Use Digital Marketing for Your Food Business Read More »
By definition, outsourcing is a business practice where you hire external help to perform particular tasks instead of hiring new staff. It’s a standard method entrepreneurs use to reduce operational costs and control general operations. There are several types of outsourcing. Some of them are occasional, such as hiring a certified accountant to take care …
The fun that the internet brings is not only with how it makes everything so much easier. There are also gems on the internet that can take away your boredom or help you with the most mundane things. In fact, the World Wide Web is a treasure trove of fun websites and software. There is …
6 Helpful and Fun Websites You Wish You Knew Earlier Read More »
It’s probably fair and square to say that the digital age has come upon the world and is still in full swing. From telephones to computers to smartphones to pleasantly voiced AIs that inform you of the weather, technology has become a staple in almost all aspects of our lives. There are some very obvious …
While many people might focus on personal events that were delayed or canceled by COVID-19, the business world also had to suffer from a lack of events. Company parties to big conferences had to be shut down as everyone feared infection. Fortunately, online substitutes were able to pick up the slack. But that would not …
Business Events During the Pandemic: How to Plan Them Properly Read More »
One of the most ironic issues faced with remote work and the digital space is that despite the focus on connecting people from all across the world into one shared platform, connecting with our virtual teams and employees is surprisingly difficult. You see, while you may get to say hi to each other on the …
Connecting With Virtual Teams Is Difficult But Not Impossible Read More »
Marketing is defined as the method of identifying profitable avenues to communicate your product or service’s unique selling point or value proposition to your target audience. Identifying your target market influences how you should go about presenting your brand. Numerous factors such as age, location, and other demographics come into play when discussing which consumers …
COVID-19 has shaped work from all types of industries. The pandemic has brought a big shift to office workers and made them bring their work to their homes. But since the world is slowly opening, some offices are already welcoming their employees back. Working from home has many advantages. However, some things we see aren’t entirely workable. A Forbes article tackles the spike …
When Your Employees Aren’t Ready to Go Back to the Office Yet Read More »
