tik-tok-media

Why TikTok is the Best Platform for Marketing to Gen Z Consumers

TikTok is everywhere. The app seemingly came out of nowhere but, suddenly, everyone has it and browsing it regularly. TikTok is a smartphone app that allows users to create and share short videos (15 seconds max) with music or their voice. The app also has social networking features that allow its 1 billion monthly active …

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cybersecurity

Digital Security: Where You Should Focus Efforts First

In today’s world, all businesses must pursue digitalization. Besides the obvious restrictions enforced by social distancing protocols because of Covid-19, the benefits and advantages of digital transformation are not something you can look over. Nearly every aspect of life moves to digital spaces, from cryptocurrency to remote work setups. However, those advantages do not come …

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food business

How to Use Digital Marketing for Your Food Business

The food and beverage industry in the US is worth $30 billion and is expected to continue growing. With people becoming more interested in online shopping, social media consumption, and online reviews, digital marketing for this industry has never been more essential. Digital marketing for the food and beverage industry involves using various channels of advertising that …

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outsourcing

What Are The Advantages Of Outsourcing?

By definition, outsourcing is a business practice where you hire external help to perform particular tasks instead of hiring new staff. It’s a standard method entrepreneurs use to reduce operational costs and control general operations. There are several types of outsourcing. Some of them are occasional, such as hiring a certified accountant to take care …

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marketing plan drawing on a desk with different employees working on their devices

Marketing in the Modern Landscape

Marketing is defined as the method of identifying profitable avenues to communicate your product or service’s unique selling point or value proposition to your target audience. Identifying your target market influences how you should go about presenting your brand. Numerous factors such as age, location, and other demographics come into play when discussing which consumers …

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Work from home

When Your Employees Aren’t Ready to Go Back to the Office Yet

COVID-19 has shaped work from all types of industries. The pandemic has brought a big shift to office workers and made them bring their work to their homes. But since the world is slowly opening, some offices are already welcoming their employees back.   Working from home has many advantages. However, some things we see aren’t entirely workable. A Forbes article tackles the spike …

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