Digital & Tech

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4 Reasons a Robotics Startup is a Good Idea

There is no better time to start a business than now. You will find that modern times made it easy for entrepreneurs to begin their ventures. Everything is more accessible and achievable to help you grow into a prepared business owner. With so many innovations and technological advancements, you will find that a career in

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5 Marketing Functions Where Outsourcing Makes Sense

Not all businesses can do everything in-house, especially for small to medium-sized businesses. For this reason, outsourcing has become a common practice and is, in fact, applied by more than a third of small businesses today. Attempting to do everything yourself can do more harm than good, even if it is the first instinct for


Cybersecurity: Why You Need It

Data is one of the most crucial assets of a company. These days, organizations rely on data to make informed decisions in any aspect of the business, whether for investments, marketing campaigns, customer support, or product development. For companies across various industries to operate, collecting, storing, analyzing, and applying data are indispensable. Since data collected

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Essential Business Services that Are Future-Proof

If there’s anything that the pandemic has taught us, it is that businesses cannot live on products alone. Many companies around the world have closed down, temporarily and permanently, due to the effects of the pandemic. The natural movement has been restricted for people for the past few months. Since the transmission rate of the

digital marketing

Content, Aesthetics, and Technology in Digital Marketing

Digital marketing was already here before 2020. When the pandemic struck, consumers started doing their purchases on the Internet from the safety of home. Businesses had to quickly move online to survive and those who already had an online presence had to step up their game. Research from the United Nations Conference on Trade and

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How You Can Efficiently Set Up Your E-commerce Store

What is your passion? Do you love to paint, knit, or garden? Are you an electronics hobbyist who is into the creative and functional use of devices such as smart outdoor lighting for your home? You can turn your passion into a business by starting an e-commerce store. This way, people from all over the world can

7 Essential Tips for SEO Writing Effectively

SEO writing is a crucial element in any SEO strategy. Without it, you won’t rank in search engines. However, producing quality content can be challenging because it must be fine-tuned to the constantly changing algorithms of search engines. More importantly, SEO writing is all about your audience, aka the MVP and the VIP. Whether you


A Guide to Becoming a First-time Homebuyer

There’s always a first time for everything. This can include navigating the road to adulthood by entering your first job, renting your first apartment, or starting your first business venture. For some people who are more financially stable, it’s buying their first house. All the firsts can be scary, but they can also be exciting

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Tapping Into the Tourist Market Through Local SEO

Local SEO isn’t just for attracting customers from your community; it can also put your business on the map. Here’s how business owners can put their best foot forward and attract domestic and international tourists to their enterprise. Localised search engine optimisation (SEO) can help small retailers, and other enterprises see a quicker return of

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